NATHANIEL LUCERO
theroguecreative 
Custom Marketing and Product Solutions

Kellogg's Sponge Bob - Bowl Buddies

​

Brief - Utilize the Sponge Bob license to create an in-pack product that kids and parents will love.

​

Solution - Revert to plastic toys for higher perceived value.

                Create a product that can be used on multiple occasions, but primarily the cereal bowl.

                Save on cost by utilizing "mould only" execution.

​

Components - Product Design

                       Packaging Design

                       Graphic Design

                       Product Photography