NATHANIEL LUCERO
theroguecreative 
Custom Marketing and Product Solutions

Harry Potter - Sorting Hat

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Brief - Re-create high quality theme park Sorting Hat for lower cost (49.99 to 19.99)

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Solution - Use new materials to save on cost.

                Use new frame/gearbox to save on cost.

                Use high-end packaging (tray, window box) to up perceived value.

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Components - Product Design

                       Packaging Design

                       Graphic Design

                       Print Prep.

                       Micro-Site design (create site for buyers)

                       Project Management