NATHANIEL LUCERO
theroguecreative 
Custom Marketing and Product Solutions

Harry Potter - Plush Characters

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Brief - Re-create high quality theme park character plush (29.99 to 9.99)

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Solution - Use new materials to save on cost.

                Work with WB to simplify characters.

                Use high-end packaging (tray, hang tags) to up perceived value.

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Components - Product Design

                       Packaging Design

                       Graphic Design

                       Print Prep.

                       Micro-Site design (create site for buyers)

                       Project Management